Advance Technology

Assessing the Effectiveness of Your SEO Strategy

SEO is an important aspect of digital marketing. Search engines are commonly used when a user is looking for a product or service. Because users don’t usually scroll past the first results page, you need to make sure that your website is ranked at the top search results. This is something that can be done through a solid SEO strategy.

There is high competition for coming first in the search ranking in Google and to ensure how you can improve your position, you need to evaluate your current SEO strategy and see how this can be improved. Digital Debut Local SEO will consider your current SEO strategies to assess their performance and create a plan to improve on it over time so that your rankings can go up. To first understand your position, you have to carry out a website audit. There are many aspects of the website that has be to checked for SEO performance such as the content provided, backlinks, ease of website navigation, image sixes, internal links, post headlines, URLs, meta description etc. By looking at all of these aspects, you can get an idea of where to concentrate your efforts. You will also be able to remove any ineffective pages that you find after your website audit.

You need to have an expert carry out a site audit to properly understand how your SEO can be improved. Once the audit is completed, you also need to carry out a competitive analysis. This gives you an idea of what you are competing against and what features make your competitors stand out. Look at what keywords they use and the quality of their content. Analyse their SEO efforts, local search rankings etc. Look at competitors that are doing better than you and try to understand how they are doing this. This will give you a starting point on what you need to improve on. There may be certain things that they are doing that you don’t see in your marketing efforts. You also need to look at what they are not doing so that you can give a special edge and provide something unique to the customer.

There are many aspects of your website that can be analysed such as the keywords, how keywords are distributed, errors that are within the website etc. Consider the keywords that you are targeting at the moment and how effective they are at bringing traffic to your website. After your competitive analysis, you will be able to find some new keywords that you are not using. Finding the right keywords is very important when it comes to good keyword strategy. You should have an idea of the level of competition you are facing and the search volume for the keywords. There are many on-page optimisations that you can do to boost your organic rankings. Some of the things you can do are have a URL structure that reflects your keywords, specify targeted keywords when it comes to content, include keywords in your page title and meta description and provide internal links and external links.

Emerson Burton
the authorEmerson Burton