Consumption of food and particularly fast foods have become an important part of our daily lives and as such competition in the food industry is rife and image is everything. When it comes to satisfying the customer’s gustatory needs every aspect from the presentation of the food themselves to the aroma they give off must be top-notch. And what better way can one be able to display these fabulous meals other than with the help of a display fridge? Food enthusiasts will find this somewhat unpretentious looking yet highly functional appliance perfect for retaining the freshness of their ingredients besides enhancing the looks of their dining room. So, let’s look into an aspect to know how a display fridge can bring more to your restaurant’s portfolio!
What is a display fridge and how does it work?
Picture this: This merchandising equipment is often referred to as a display fridge having a number of glass doors is like a theatre for products to unveil the beauty of food. It’s where the prep occurs – where the sophisticated meals are birthed and get the buyer’s attention due to their eyesight appeal.
This smooth appearing culinary wonder functions by maintaining products of food at a correct temperature displayed from glass panels. Purchasing is fast and quick because it only involves a peep through the shelves in order to identify certain products.
Through the usage of interior lighting and choice installation of adjustable shelves, a display fridge guarantees an optimal setting of your products. From sweet entrées to succulent salads one feels like eating anything that’s put in a clean environment with perfect natural light.
To conclude, a sushi display fridge stores perishable food and advertises the eatery. It helps keep food fresh and makes dining enjoyable.
Benefits of using a display fridge in a restaurant setting
The display fridge is one of those additions you’ll wonder how you ever managed without in your restaurant. Perhaps it is not mere matters of storing foods but the creativity you put in preparing your food and how you display them to the guests. Just consider that plate of colorful sweets neatly lined up or row of attractive salads which would immediately catch customer’s eye upon their entry into the restaurant.
One positive advantage is the opportune to add more impulse buying. If customers are seeing there is nice foods they can continue adding that extra desert or appetizer to their meal. This, in turn, can compliment your sales and improve the experience of the clientele you serve at your restaurant.
Furthermore, a display fridge can help in stock control when foodstuffs are well displayed in the units for quick access in the avoid storage of foods for long time hence enhancing their freshness. It also makes order and system to food preparation so that there will be order in the organization as it supports the smooth running of the kitchen hemisphere.
Moreover, everyone wants to eye catchy items, thus by making your stand appealing you give your customers a unique first impact to what you are offering. It conveys a more formal and businesslike feel to your business, thus making your produce to seem more expensive.
Creative ways to use a display fridge for maximum impact
Consumers today are more demanding having high expectations from the organizations they engage with; the following are tips to capture the attention of your customers for an extended duration. Don’t be limited to just making changes to the interior of the display fridge as you can make some creative changes to the restaurant itself!
As an exclusive alcoholic drinks company, one would want to think beyond just the display of drinks and drinks. Forerunners should views to exhibit fresh materials such as meat, fruits and vegetables so that the customers have a sneak view of quality meals they are to be offered.
Test new styles of layouts – try using different levels of height, of colors and textures to have a more determined effect on looking at customers.
Innovatively, you can employ your display fridge both as a work and a sign to enhance the eating experience for your consumers and, at the same time, make them eager to repeat the experience.
Factors to consider when choosing the right display fridge for your restaurant
One can therefore look at some of the important factors that should be considered when selecting the right display fridge for the restaurant. 3. Consider how big the room you have is – Choose a fridge whose size is appropriate for the available space to avoid the space being congested by the fridge. Also, the size or capacity of the display refrigeration will dictate the number of products that will fit and at the same time maintain their required temperatures.
There is also the energy consumption issue, one should try to find a display fridge which consumes less energy in the long run as this will result into low operational cost. However, it is also critical to consider the design and appearance of the refrigerator in question: it should not contrast with the restaurant’s image and branding.
Moreover, consider productivity and features of the display fridge – for example, the shelves are movable or the lighting is adjustable? Such features can increase the ‘pick ’ rate and make your products more appealing to the customers. Remember also to take into consideration the likely maintenance frequency and after-sales service in making the decision concerning which display fridge better suits your restaurant.
Successful restaurants that have elevated their offering with a display fridge
Many established restaurant chains have also adopted the use of the display fridges for aesthetic and essentially purpose of the business. Starting from the tantalizing dishes like sweets to presenting various uncooked raw materials all these places have done a great job in creativity.
For instance, when choosing a fashionable bistro location in downtown New York City, owners noted that they experienced a substantial rise in dessert sales after positioning a minimalist glass-door cooler housing right by the door. Customers end up buying the cakes and pastries because they are displayed in a very attractive manner which creates an impulse for a second look and often they purchase the products.
Likewise, a traditional (~) family run Italian restaurant in Chicago changed its deli area and filled an open air chiller with Italian cheese and cured meats. The displays did more than just attract customers’ attention by focusing on an appealing presentation of appetizing items and giving customers a taste of specifically prepared charcuterie boards with cheese, fruits, and wine.
